Social Media Marketing (SMM) is changing the face of businesses today. With platforms like Facebook, Twitter, Linkedin, YouTube and Foursquare, you can reach your target market real time without incurring huge marketing costs. SMM is a way for you to show your target market your expertise and when you deliver valuable content that is helpful and useful, you will discover that people start following you, visiting your website, subscribing to your newsletters and blog, and overall connecting with you because they are interested in what you have to offer. If people are interested in your company and are connected to you, then there is a higher chance that they will become customers - and most importantly, will start to spread the word about your business. Word of mouth marketing is the most powerful marketing. Overall, Social Media is a way to brand your company, become exposed to thousands within your target market, improve customer relations and drive traffic to your website.

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Search Engine Optimization (SEO) is a crucial part in driving your target market to your website. SEO helps your company be visible on major search engines such as Google, Bing (formerly MSN) and Yahoo!. There are two types of search engine marketing: pay-per-click (PPC) advertising and organic SEO. PPC advertising can certainly help you show up on search engines in the paid advertising spots according to keywords, but there is a hefty cost that comes along with this. Organic SEO is when you insert keyword-rich content and certain website code to help the search engine spiders correctly index your website according to the appropriate keywords and – most importantly – the keywords that people are typing into search engines. If you are using PPC ads, organic SEO is a solution to alleviate these costs or if you want an effective alternative to expensive PPC advertising, organic SEO by itself is a great solution!

Your website is a key component to your success. Your logo, colors, layout, design, organizational flow, landing pages, calls to action, and search engine optimization are all critical factors. Even an outdated website can project a negative image. We offer an affordable solution to make your company stand out. Each project is customized according to what you need and envision. We will even assist you with free marketing consulting to make sure that you have a clear mission/vision, well-defined target audiences and a unique selling proposition – all of these are necessary in order to achieve a strong web presence and increased sales. Our developers have years of experience and are excited to create a website that screams your brand (we build all website from raw design and code and do not use templates to ensure that your website is one-of-a-kind).

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Public Relations

Public Relations (PR) is an important part of any marketing plan. Journalists need you just as much as you need them! But how do you get the media to hear you? Social Media 22 helps you reach media outlets and contacts that report or write on your expertise, company or product. Having an article about your company in the media or having the media even reprint an article written by you helps build credibility of your company within your industry and your target market. Additionally, getting mentioned in the media will drive traffic to your website, and with a properly created website with strong calls to action, these visitors can turn into customers, which means more exposure and money for you! We offer press release writing services, provide lists of media contacts, assist you with or write for you media pitches, and even will use our PR influence to follow up with the media for you.

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Email marketing is an effective way to deliver valuable and useful information to your current client base and those who are not customers yet. Through consistent newsletters your company is not forgotten by the way side; your company is in the forefront of your customers' and prospects' minds, which is key for branding and exposure. Continually building a quality email list is important and we show you strategies to make sure your list continues to grow and is sent to the right people. Your customers appreciate being updated with the convenience of an email in their inbox; they are only a click away from getting news about your company. Email marketing is a way to deliver timely, real time information that will continue to drive people to your website, social media sites, blogs, and more.

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